Driving Record Footfall to Cultural Experiences During The 2022 Qatar World Cup.

Our founder supported the leading cultural experience organisation in spearheading a digital first campaign during the 2022 FIFA World Cup, aiming to draw 300,000 attendees.

The starting point was to assemble a hybrid team and introduce the "One Pass" for unified access to cultural experiences.

Collaborating with vendors and launching touch points across social, web, and CRM platforms, leveraging content and celebrity influencers to drive One Pass sales.

Results exceeded expectations, including a sellout crowd of 20,000 at a landmark fashion show and concert.

The initiative also saw the establishment and growth of the CRM database, social native content teams and an influencer program, demonstrating a successful digital marketing transformation.